VIII. Marketing Plan
The marketing plan details how the proposed business will sell the product to the target consumers. It may consist of the following important sections:
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning
Basically, the business plan describes the factors of the marketing mix in its various sections, such as product and people in the business description section, place or location in the introduction, and positioning in the environmental analysis section.
Nevertheless, the entrepreneur may opt to discuss all the seven Ps of the marketing mix in the marketing plan to reiterate how a product is distributed to the target consumers through an innovative mechanism. He/She may also present the most appropriate marketing strategy that will provide a competitive marketing position for the product and the business in general.
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning
Basically, the business plan describes the factors of the marketing mix in its various sections, such as product and people in the business description section, place or location in the introduction, and positioning in the environmental analysis section.
Nevertheless, the entrepreneur may opt to discuss all the seven Ps of the marketing mix in the marketing plan to reiterate how a product is distributed to the target consumers through an innovative mechanism. He/She may also present the most appropriate marketing strategy that will provide a competitive marketing position for the product and the business in general.
MARKETING PLAN
Product
Place
Price
Promotion
People
Packaging
Positioning